About Us
Joel C. Westermarck
B.Sc. National Economics, Marketing.
Swedish Business College of Helsinki.
EXPERIENCE
Managing several very successful diabetic supply businesses since 1993, currently involved in creating new programs for disease management, inventing patented medical devices and procedures. Generating extensive computer software and systems on Internet and cloud based.
My career has involved all aspects of business management, infrastructures and logistics by creating them or improving inefficient existing systems. During my career I have experience in health care, radio communications and cell phone technology, construction, office supplies, cosmetics, computer hardware and computer software and worked in England, Germany, Spain and Sweden in addition to Finland for up to three years and have been actively trading with businesses in all major European countries, India, Canada, US, India, Philippines and the Central American countries.
A patent was issued for LED lights single-end feed tube lights in 2015.
Sonnenschein Institute
Promoting removing Electrocide, SpeedGro, HABs (Harmful Algae Bloom), cleaning contaminated drinking water and Red Tide, sustainable energy products and Sonnenschein Institute’s family of products.
Leds America, Inc.
LED lights assembly and manufacturing in China and Iowa encompassing import and export of products and parts.
Program for launching Air Conditioning saving 80% of current systems energy consumption and supporting energy saving systems, such as Solar panels and chiller optimization.
PDS HEALTH
Owner, partner.
Consulting and developing new procedures for diabetic supply companies
and developing disease management hardware and software/ Sales and
marketing of Diabetic Testing supplies nationwide.
Consulting Diabetic Supply Businesses
Managing and maintaining several diabetic supplies companies.
Start up and providing professional expertise on how run a diabetic supply ompany successfully to 200 diabetic supplies companies. The largest serving over 200000 patients and having over 1 million in all of the established companies.
Diabetic Supply Foundation
Founder owner, President
Created a Diabetic Supply franchise with over 50 franchisees in two years.
Business consulting and international trading
Sole owner of Hannibal Group Inc.
Visual and electronic communications group, consisting of 5 subsidiaries in Finland, United Kingdom and Spain.
Main business areas was importing, marketing, distributing and servicing Motorola Cellular Phones and closed radio networks, Mobile Data Systems, Philips electrical supplies through an extensive network of dealers.
Customers ranged from government institutions, police departments to private clients. Other business areas of affiliates was sales, marketing and maintenance of commercial advertising i.e. billboards in addition to sign systems and visual communications. Business grew from $2 Million in 1985 to $15 Million in 1989. The market share of cellular phones grew from 0.9% to 3096.
George Ramsay Consulting
Management Business Consultant.
Consulting various large Finnish and international companies in marketing to the Scandinavian market place and finding the right personnel.
Also involved in company acquisitions and value assessments of corporations for acquisitions.
Clients: Lever, Procter & Gamble, Colgate, Mars chocolates etc.
Oriflame International
Managing Director of Oriflame Finland.
Largest MLM in Finland a US$ 10 Million (1984) subsidiary with 7,000 consultants selling beauty products. As Managing Director main emphasis was on developing marketing and product line and to amend those to suit the Finnish market. Oriflame is a publicly traded company on NYSE.
Farmos Group.
(Finnish $250 in 1983 Million multisegment and second largest pharmaceutical company in Finland)
Senior Vice President / Essery Inc.,
Managing supervising sales force and departments of production and logistics.
Pricing and development of new products and product lines
Products:
Cosmetics, fragrances and health care products. Importing Mennen, L’Oreal, Carnation and other brand names from Europe and Far-East. Amongst them, British-American Tobacco
Esselte Dymo
Marketing Planning Manager, United Kingdom. Sales and marketing of consumer goods. Marketing Planning Manager of consumer products division. Business Manager, Citizen Business Machines.
1974-1978 Sales Supervisor in the Finnish market.
Supervising national distributor sales force and performance. Launching new product lines in the market place.
Creating and enhancing dealer network. Developing marketing strategies.